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Car Insurance Startups Change How You Buy Car Insurance

Embrace the future of car insurance with game-changing startups! Discover how these innovative companies are disrupting the industry, providing seamless digital experiences, customized coverage, and competitive rates. Explore the benefits of cutting-edge technology, user-friendly interfaces, and simplified processes that make buying car insurance easier than ever before.

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Maria Hanson

Insurance and Finance Writer

Maria Hanson grew up with a unique passion and understanding of both the automotive and insurance industries. With one grandfather in auto mechanics and another working in insurance, you could say automotive insurance is in her blood. Her love of research and finance serves her well in studying insurance trends and liability.  Maria has expanded her scope of expertise to home, health, and life...

Written by
Maria Hanson
Justin Wright

Licensed Insurance Agent

Justin Wright has been a licensed insurance broker for over 9 years. After graduating from Southeastern Seminary with a Masters in Philosophy, Justin started his career as a professor, teaching Philosophy and Ethics. Later, Justin obtained both his Property & Casualty license and his Life and Health license and began working for State Farm and Allstate. In 2020, Justin began working as an i...

Reviewed by
Justin Wright

Updated January 2025

In the ever-evolving world of car insurance, startups are revolutionizing the way we purchase coverage.

auto insurance startups change how you buy auto insurance

Discover how these innovative companies are changing the game and transforming the traditional insurance landscape.

From seamless digital experiences to personalized options, car insurance startups offer a fresh approach to buying coverage. This article explores the key topics such as cutting-edge technology, user-friendly interfaces, customized policies, and competitive rates.

Stay informed about the latest advancements and find the best insurance providers by entering your zip code and comparing rates today. Don’t miss out on the opportunity to embrace the future of car insurance.

Root

Root software, was founded by Alex Timm of Ohio. Root insurance bases car insurance coverage by using an IPhone application. The Root insurance application allows the user to scan a picture of their driver’s license, and the application can, uses an accelerometer to determine an applicant’s driving behaviors. Root has been able to offer premiums as low as $12 per month.

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Sure

was founded in New York City in 2014. Sure. offers a personalized insurance plan for drivers. Sure. creates a customized insurance policy that is specific for the individual needs. Sure. helps customers with managing and selecting insurance policies. Sure. approach is to create a personalized plan. Sure. provides one platform for customers to manage and track policies in the case of an accident. Sure. is partnered with well established insurers, come of which has been in the insurance industry for more than 100 years. Some of their partners include Nationwide, Chubb, Markel and QBE among others.

MetroMile

MetroMile car insurance offers coverage based on the number of miles you drive, and they offer different types of coverage, unlike traditional insurance companies. Metromile offers four different types liability insurance of various protection. Metromile was founded in 2011 by David Friedberg amd Steve Pretre, in Redwood City California.

The Zebra

The Zebra car insurance creates customized car insurance based on the needs of each person. Zebra gathers information about the driver and the type of car they drive and offers quotes for the customer to choose from. Zebra offers over 1,800 products offered from more than 200 companies. Zebra was founded in 2012 by Adam Lyons, in Pittsburgh, PA.

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Insurify

Insurify car insurance harness the emerging power of data analytics to find the ideal insurance coverage for each customer. Insurify is analytical platform that analyzes data from an array of sources and create a model specifically for the driver. Insurify was founded in 2013, by Snejina Zacharia and Giorgos Zacharia.

Jerry

Jerry car insurance is a modern car insurance broker. Jerry is a platform that utilizes technology to identify potential coverage and makes them available in one place. Jerry uses technology to do the tedious work of quote comparing. Jerry was founded by Art Agarwal Chief Executive Officer, Musawir Shah Chief Technology Officer, and Lina Zhang Vice President of Operations.

Gabi

Gabi insurance is a free service that has integrated modern technology tools with traditional insures. Gabi uses data analytical algorithms to shift through data sources to create a personal insurance product that is in the customer’s best interest. Gabi insurance was co-founded by Vincenz Klemm, Head of Operations.

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Go

Go.insure leverages modern mobile technology tools to make getting insurance a lot easier. The customer has to take a picture with an IPhone and the app returns a quote in about 60 seconds to be considered in real time. Go.insure is virtually paperless, and eliminates the need of paperwork. Go.insure uses what they call snap it, tap it, buy it and allows you to focus on life.

Compare.com

Compare.com, is a platform that compares the nearly 400 different car insurance companies. Compare.com essentially lets the user select from quotes, that are listed by price and the user can then select the lowest price and click purchase. Compare was founded in 2012, by the Chief Executive Officer and President, Andrew Rose.

Goji

Goji is the largest online car insurance in the country. Goji provides a single place to compare car insurance quotes, and avoid the hassle of visiting various web sites, and talking to various insurance brokers. Goji was founded Matt Coffin, the Chairman of the company.

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Pros of these startup car insurance companies are:

  1. Much more affordable than traditional insurance
  2. Less paperwork
  3. Personalized insurance based on the individual’s specific needs and driving behaviors
  4. Not penalized for past driving history
  5. Much more flexibility in selecting insurance options
  6. Not penalized based on demographics
  7. Leverages technology to create a more comprehensive insurance experience
  8. Adapted to modern way of doing things, much more efficient in the selection process.

Cons of these startup car insurance companies are:

  1. No direct interaction with insurance brokers themselves, because the communication portion is streamed lined to only include the policy coverage details.
  2. Some require you to install a device on your car to gather information on driving habits and behaviors (privacy issues)
  3. Most savings are experienced by drivers that drive less than 10,000 annually, drivers are required to pay more if they go over the 10,000 mile mark.

Frequently Asked Questions

What are car insurance startups?

Car insurance startups are companies that offer innovative and technology-driven solutions to traditional car insurance policies.

What do car insurance startups offer?

Car insurance startups offer a range of solutions, such as pay-per-mile insurance, usage-based insurance, and on-demand insurance. These solutions are often more affordable and flexible than traditional car insurance policies.

How do pay-per-mile insurance policies work?

Pay-per-mile insurance policies charge drivers based on the number of miles they drive. Drivers are typically charged a base rate plus a per-mile rate, which is determined by the insurance provider.

What is usage-based insurance?

Usage-based insurance uses telematics technology to track a driver’s behavior, such as their speed, braking, and acceleration. Drivers are then charged based on their driving habits, with safer drivers typically receiving lower rates.

What is on-demand insurance?

On-demand insurance allows drivers to purchase insurance coverage for a specific period of time, such as for a weekend road trip. This is a more flexible option than traditional car insurance policies, which require drivers to commit to coverage for a longer period of time.

What are the benefits of using car insurance startups?

Car insurance startups often offer more affordable and flexible solutions than traditional car insurance policies. They also typically use technology to provide a more seamless and user-friendly experience for customers.

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