American Family Insurance Review & Ratings (2025)

American Family insurance is the third largest mutually held insurance company in the United States. They are primarily represented by independent agents, with 5 subsidiary companies in addition to the parent company. They are the 9th largest home insurance provider and the 10th largest provider of auto insurance.

In conclusion, American Family Insurance is a well-established company with a strong commitment to providing quality insurance products and services to its customers. The company offers a wide range of coverage options, including auto, home, life, and business insurance, and serves customers in 19 states across the country.

One of the strengths of the company is its variety of discounts that can help customers lower their insurance costs. American Family Insurance also provides a wide range of services and benefits, such as online account management, 24/7 claim support, and a variety of payment options.

Overall, American Family Insurance is a solid choice for customers looking for quality insurance products and services. It’s a company with a long-standing reputation, a wide range of coverage options, and a commitment to providing excellent customer service.

What You Should Know About American Family Insurance

In this article, we will provide you with valuable insights into American Family Insurance, including real user ratings and satisfaction levels regarding overall experience, claims, cost, billing, and service. We will also explore the company’s A.M. Best rating, coverage options, available discounts, and the states where their services are offered.

• Has an A+ rating by Fitch and an A rating by AM Best.
• Covers 19 states nationwide.
• Provides discounts, like good student and safe driver.

To ensure you make an informed decision and find the best insurance rates, we encourage you to enter your zip code below and compare quotes from top insurance providers in your area. Your peace of mind is our priority, and we’re here to help you find the insurance coverage that suits your needs.

American Family Insurance, also known as AmFam, is an American mutual insurance company that was founded in 1927. The company was started by Herman Wittwer in Madison, Wisconsin, with the goal of providing insurance products to farmers and rural residents.

Over the years, American Family Insurance has grown to become one of the largest insurance companies in the United States, with a strong presence in 19 states across the country.

The mission of American Family Insurance is to help customers protect the things that matter most to them by providing insurance and financial products that meet their unique needs. The company is committed to providing quality products and services that are tailored to the specific needs of each customer.

The company aims to build long-term relationships with its customers by providing exceptional customer service and by being responsive and helpful when customers have questions or need assistance.

American Family Insurance also strives to be a responsible corporate citizen by giving back to the communities it serves and by promoting a culture of safety and sustainability.

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American Family Insurance Coverage Options

American Family Insurance offers a wide range of products and services, including car insurance, home insurance, and life insurance. The company’s car insurance policies include liability coverage, collision coverage, comprehensive coverage, and more.

American Family Insurance offers a wide range of insurance products and services to its customers. The main products and services offered by the company include:

• Auto insurance: American Family Insurance offers a variety of auto insurance options, including liability, collision, and comprehensive coverage. The company also offers specialized coverage options for motorcycles, RVs, and boats.

• Home insurance: American Family Insurance offers coverage options for homeowners, renters, and landlords. The company’s home insurance policies include coverage for damage to the home and its contents, as well as liability coverage.

• Life insurance: American Family Insurance offers a variety of life insurance options, including term life insurance, whole life insurance, and universal life insurance. The company also offers accidental death and dismemberment coverage.

• Business insurance: American Family Insurance offers a range of business insurance options, including liability insurance, property insurance, and workers’ compensation insurance.

• Health insurance: American Family Insurance offers a variety of health insurance options, including individual and family health plans. The company also offers coverage options for prescription drugs, dental care, and vision care.

• Umbrella insurance: American Family Insurance offers umbrella insurance, which provides additional liability coverage to protect customers’ assets in the event of a lawsuit.

Home insurance policies include coverage for your home, personal property, and liability. Additionally, American Family Insurance offers life insurance policies, including term and permanent life insurance.

American Family Insurance Rates Breakdown

The cost of American Family Insurance’s products and services will vary depending on a number of factors, including the type of coverage, the amount of coverage, and the location.

For example, the cost of auto insurance will vary depending on the type of coverage selected (liability, collision, comprehensive, etc.), the make and model of the vehicle, the driver’s age, driving history, and location.

Similarly, the cost of homeowners insurance will vary depending on the type of coverage selected, the value of the home and its contents, the location, and the age of the home.

It is important to note that the cost of insurance can vary greatly depending on the location. Insurance costs are often higher in densely populated areas, where there is a higher risk of accidents, theft, and other types of claims. Similarly, insurance costs can be higher in areas that are prone to natural disasters, such as hurricanes, tornadoes, and earthquakes.

It’s worth mentioning that American Family Insurance offers a variety of discounts to its customers, such as good student discounts, safe driver discounts, and multi-policy discounts.

American Family Insurance operates in 19 states across the United States. The states where American Family Insurance is offered include:

• Wisconsin

• Illinois

• Ohio

• Colorado

• Arizona

• Idaho

• Iowa

• Kansas

• Minnesota

• Missouri

• Nebraska

• North Dakota

• Oregon

• South Dakota

• Utah

• Wyoming

It’s worth mentioning that American Family Insurance is not available in all states, so customers should check the company’s website or contact a local agent to see if American Family Insurance is available in their area.

American Family Insurance Discounts Available

American Family Insurance offers a variety of discounts to its customers to help them save on their insurance costs. Some of the discounts that American Family Insurance offers include:

• Good student discount: Full-time students who maintain a “B” average or better may qualify for this discount.

• Safe driver discount: Drivers who have a clean driving record may qualify for this discount.

• Multi-policy discount: Customers who bundle their home and auto insurance with American Family Insurance may qualify for this discount.

• Safety device discount: Customers who install safety devices in their vehicles, such as airbags and anti-lock brakes, may qualify for this discount.

• Homeowners discount: Homeowners may qualify for this discount.

• Online purchase discount: Customers who purchase their insurance policy online may qualify for this discount.

• Early bird discount: Customers who renew their policy before it expires may qualify for this discount.

• Affinity group discount: American Family Insurance partners with certain organizations, such as professional associations, credit unions, and colleges, to offer discounted rates to members of those groups.

Read more: Credit Union Car Insurance Discount

It’s worth mentioning that these discounts may vary by location and by type of coverage. Customers should contact a local agent or visit the company’s website to see which discounts are available in their area and to see how much they can save by taking advantage of the discounts.

It is also important to note that some discounts may have certain qualifications or restrictions, such as, to qualify for the safe driver discount, customers should have a clean driving record and to qualify for a good student discount, customers should maintain a “B” average or better.

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American Family Insurance Claims Innovation

Ease of Filing a Claim (Online, Over the Phone, Mobile Apps)

Filing an insurance claim can be a stressful experience, but American Family Insurance aims to simplify the process for its policyholders. They offer multiple convenient channels for claim submission, including online, over the phone, and through mobile apps. This flexibility allows customers to choose the method that suits them best, whether they prefer the ease of filing online, the personal touch of a phone call, or the convenience of mobile app submissions.

Average Claim Processing Time

One of the critical factors in assessing an insurance company’s performance is the speed at which they process claims. American Family Insurance is committed to efficient claim processing to provide timely assistance to its policyholders. While specific processing times may vary depending on the complexity of the claim, the company strives to handle claims promptly, ensuring that customers receive the support they need when it matters most.

Customer Feedback on Claim Resolutions and Payouts

Customer feedback plays a pivotal role in gauging the effectiveness of an insurance company’s claims resolution process. American Family Insurance places a strong emphasis on customer satisfaction and aims to deliver fair and transparent claim resolutions and payouts. Real user ratings and feedback provide insights into the company’s performance in this crucial aspect, helping potential customers make informed decisions about their insurance needs.

Insurance, Reinvented: American Family Insurance Technological Features

Mobile App Features and Functionality

In today’s digital age, insurance companies are expected to offer robust mobile app experiences. American Family Insurance understands this need and provides a feature-rich mobile app that allows policyholders to manage their accounts, access policy documents, make payments, and even file claims on the go. The app’s user-friendly interface and functionality enhance the overall customer experience.

Online Account Management Capabilities

Convenience and accessibility are key when it comes to managing insurance policies. American Family Insurance provides policyholders with easy access to their accounts through a user-friendly online platform. This platform allows customers to review policy details, make updates, and view billing information with just a few clicks. The company’s commitment to online account management ensures that customers have the tools they need to stay in control of their insurance coverage.

Digital Tools and Resources

To empower customers and enhance their insurance experience, American Family Insurance offers a range of digital tools and resources. These may include educational materials, calculators, and resources that help customers understand their coverage options and make informed decisions. By leveraging technology and providing valuable resources, the company strives to support its customers in protecting what matters most to them.

How American Family Insurance Ranks Among Providers

American Family Insurance competes with several other insurance companies in the United States. Keep in mind that the competitive landscape in the insurance industry can change, so it’s recommended to check for the latest information. As of my last update, some of the main competitors of American Family Insurance included:

• State Farm: State Farm is one of the largest insurance providers in the United States, offering a wide range of insurance products, including auto, home, and life insurance.
• Allstate: Another major player in the insurance industry, Allstate provides a variety of insurance products and services. They are known for their extensive advertising and nationwide presence.
• Geico (Government Employees Insurance Company): GEICO is well-known for its direct-to-consumer business model and often competes with other insurers in terms of competitive pricing.
• Progressive: Progressive is known for its innovative approach, particularly in the auto insurance market. They are often recognized for their usage-based insurance programs and online quote comparison tools.
• Farmers Insurance Group: Farmers Insurance offers a range of insurance products, including auto, home, and business insurance. They operate through a network of agents.
• Liberty Mutual: Liberty Mutual is a global insurer that provides various insurance products, including auto, home, and life insurance. They operate both in the personal and commercial insurance sectors.
• Nationwide: Nationwide is a diversified insurance and financial services company. They offer a variety of insurance products, including auto, home, and pet insurance.
• Travelers: Travelers is a large property and casualty insurance company that provides coverage for individuals and businesses. They offer a range of insurance products and have a significant presence in the commercial insurance sector.

It’s worth noting that each of these companies may have its unique strengths, weaknesses, and areas of focus. Customer preferences, coverage options, pricing, and customer service can vary, so individuals should consider their specific needs and preferences when choosing an insurance provider.

American Family Insurance has a reputation for providing quality products and services at competitive prices. Customers generally report that the company’s customer service is responsive and helpful.

However, some customers have complained about the cost of the company’s services, especially those who have had accidents or moving violations. Overall, American Family Insurance is a reputable provider of car insurance that offers a wide range of products and services at competitive prices.